Corporate Sponsorship

Why Partner With Us?

We approach this challenge differently.

Between us, we have built and run businesses. We’ve also sat on the other side of the table, making decisions about sponsorship, partnerships, and where to invest marketing budgets. We understand what partners need, what creates real value, and what doesn’t.

This means we’re not simply looking for logos on a boat. We focus on building partnerships that deliver meaningful commercial return through strong storytelling, authentic content, and opportunities that extend well beyond the race itself.

Alongside the physical challenge, we bring a professional platform. James is an experienced keynote speaker and corporate trainer, with a background in psychology and finance. This creates additional value for partners through talks, internal engagement, and content that connects performance, resilience, and mindset to the real-world business world.

Ultimately, this is a genuine partnership opportunity — combining a world-class endurance challenge with commercial awareness, credibility, and the ability to deliver value beyond the crossing itself.

What Our Partners Gain

Brand Exposure & Visibility

  • Prominent brand placement on the boat during the Atlantic crossing

  • Inclusion across team apparel, training, and race-day assets

  • Ongoing visibility through social media, website, and campaign updates

  • Association with a high-profile endurance event

Corporate & Client Value

  • Opportunities for talks, presentations, and internal engagement

  • A platform to inspire teams around resilience, mindset, and performance

  • Unique client experiences linked to the campaign

Partnership Approach

  • Flexible, tailored partnerships aligned to your brand objectives

  • A collaborative approach to maximise impact and value

  • Direct access to the team throughout the journey

Content & Storytelling

  • Access to authentic, real-time content from training and the race itself

  • Co-branded content opportunities across digital channels

  • High-quality imagery and video for your own marketing use

  • A compelling narrative aligned with resilience, performance, and challenge

Audience Engagement

  • Opportunities to engage your audience with a unique, real-world story

  • Campaign updates and milestones to share with clients and teams

  • Content that inspires and resonates beyond traditional marketing

Brand Alignment

  • Association with determination, endurance, and pushing limits

  • Alignment with a credible, challenging, and meaningful endeavour

  • Opportunity to support charitable causes linked to the campaign

A marina at sunset with a row of racing boats docked along the pier, flags flying overhead, and a cloudy sky in the background.

Media & PR Potential

  • Strong storytelling potential for press and digital media

  • Opportunity to be part of a high-impact human endurance story

  • Content suited to PR, internal comms, and brand campaigns

Partnership Opportunities

We work with a small number of partners to build meaningful, high-impact collaborations around this challenge.

Headline Partner

Our principal partner for the campaign, integrated across all aspects of the journey.

Includes:

  • Primary branding on the boat (highest visibility during the Atlantic crossing)

  • Prominent logo placement across all team kit and apparel

  • Lead partner positioning across website and digital channels

  • Regular integration into social media content and campaign updates

  • Co-branded content opportunities throughout training and race period

  • Access to exclusive behind-the-scenes content from the ocean

  • Opportunities for corporate talks, events, and client engagement

  • Inclusion in major media, PR, and storytelling opportunities

  • Category exclusivity (where relevant)

Official Partner

Key partners supporting the campaign and contributing to the journey.

Includes:

  • Secondary branding on the boat

  • Logo placement on selected team kit and campaign assets

  • Presence across website partner section

  • Regular mentions across social media and updates

  • Opportunities for collaborative content

  • Access to campaign imagery and selected media assets

  • Invitations to key campaign moments (launch, milestones, finish)

Supporting Partner

Supporting the challenge and aligning with the journey.

Includes:

  • Logo placement on website

  • Inclusion in partner communications and updates

  • Occasional social media mentions

  • Association with the campaign and charitable impact

Every partnership is tailored.

We work closely with our partners to align the campaign with your brand, audience, and objectives — ensuring meaningful, high-impact collaboration.

Let’s build something meaningful together

If you're interested in partnering with us on this challenge, we’d love to start the conversation.

Get In Touch